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"by men who buying nor selling distracts them from remembering Allah, or performing prayer, giving Zakat. They fear a Day when their hearts and eyes will turn about"
Quran 24:37

100% Transparency

As per our Islamic religion, it's required for us to be transparent in our business. This is a very important principle for businesses and it is a concept that we stick to. This comes from the authentic Hadith (Islamic scripture):

It was narrated that Hakim bin Hizam said:

"The Messenger of Allah said: 'The two parties to a transaction have the choice so long as they have not separated. If they are honest and open, their transaction will be blessed, but if they tell lies and conceal anything, the blessing of their transaction will be lost."
Grade: Sahih .   Sunan an-Nasa'i 4457

We list 100% of our ingredients on our website as well as the packaging. If something is labeled as "Organic" it is because it was USDA certified Organic by the supplier or it has been hand-harvested (Wildcraft). We also are very open and will disclose the 1. Country of origin.  2. Ratios.   etc, of any of our ingredients or products. The idea that these types of things should be "hidden company secrets" is completely foreign to us. As the customer you have the right to know what you will be putting on your skin.

100% Halal

As per our Islamic religion, it is required for us to conduct our buisness in an Islamically permissible way for our income to be "Halal". Unfortunately some people forsake their religious morals in exchange for "more buisness" or "more income". This is something we will never do.

It was narrated that Abu Hurairah said:

"The Messenger of Allah said: 'There will come a time when a man will not care where his wealth comes from, whether (the source is) Halal or Haram."

Grade: Sahih . Sunan an-Nasa'i 4454


We will never use pork or other pig based products in our cosmetics. We will never use symbols (ex: Pagan figures) or fragrance themes (ex: Tobaco, Alcohol related) that go against our religion. We do not use women (or men) as sexualised models in our product photography as some companies do. These types of actions go against our religion. 

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